About

For more than two decades, Edward Leida has been one of the most influential art directors in fashion publishing, overseeing the look and feel of W magazine, as well as the stable of consumer and trade publications under Fairchild, including Details, Jane and Women’s Wear Daily. Part of the original creative team that developed W, a longtime broadsheet under WWD in 1991, Leida has been one of the guiding forces of the magazine, which today is a tour-de-force of fashion publishing. In 1991, Leida, redesigned W from a broadsheet to a large-format perfect-bound magazine and redesigned it once more in 2005.

During the course of his design directorship of W, Leida maintained a visual course that maintained a fashion tradition that was steeped in history, yet was always on target and in touch with the vanguard of the fashion world. No matter the subject matter—whether designing around celebrity portraits, beauty accessories, styled products or experimental fashion photography—the hallmark of Leida’s tenure at W has been his range in crafting content-driven pages for the magazine’s wide-ranging subject matters, and creating a resonant interface to W’s influential readership.

Beyond fashion, Leida’s range also extends to his complete design of Details magazine in 2000, which captured the zeitgeist of men’s fashion and revealed a contemporary, type-driven approach to magazine design. With custom typography and taking cues with the increasing influence of web design, the format and look of Details became widely imitated and became a touchstone for graphic designers worldwide.

Trained as both an Industrial and Graphic Designer, Leida has, over the course of his career, done extensive work in the areas of Editorial Design, Corporate Identity, Branding, Book Design and Advertising. Tradition, history, craft, and contemporary values are what continue to inform his art direction and design.

His design of W was nominated by the National Magazine Awards for Excellence in Design in 1999, 2000, 2001 and 2005 and was nominated Magazine of the Year in 2007 and 2009 by the Society of Publication Designers. He is also the recipient of numerous design awards from the American Institute of Graphic Arts, Type Directors Club, Art Directors Club of NY/NJ and The Society of Publication Designers.

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Brothers Sisters Sons and Daughters Campaign for Barneys New York Written and Designed by Edward Leida

Brothers Sisters Sons and Daughters Campaign for Barneys New York Written and Designed by Edward Leida

Edward Leida interview in the latest issue of S Magazine

Edward Leida interview in the latest issue of S Magazine

Edward Leida, Barneys New York
Photograph by Kee Eun

Edward Leida, Barneys New York

Photograph by Kee Eun

Leida / Ideal created by Edward Leida

Leida / Ideal created by Edward Leida

Barneys Windows Celebrating Maria Cornejo Designed by Edward Leida

Barneys Windows Celebrating Maria Cornejo Designed by Edward Leida

Edward Leida for Barneys New York 2013

http://www.youtube.com/watch?v=Ap5Q8vGFlSA
Book designed for Argentine Sculptor and Photographer Pablo Larreta Designed by Edward Leida

http://www.youtube.com/watch?v=Ap5Q8vGFlSA

Book designed for Argentine Sculptor and Photographer Pablo Larreta Designed by Edward Leida

Edward Leida designed this poster for the Arts Council Korea

Edward Leida designed this poster for the Arts Council Korea

Barneys “Man Up” Windows Madison Avenue NYC

Designed by Edward Leida

Edward Leida designed these windows for the Barneys Madison Avenue Store-currently on view

NEWS

NEWS: Edward Leida has been appointed the NEW VP, Design Director of Barneys New York. Read more here: http://www.wwd.com/fashion-news/fashion-scoops/leida-to-barneys-7018458?module=hp-comingsandgoingsimage


FLY By Edward Leida

FLY By Edward Leida

WHY By Edward Leida

WHY By Edward Leida

CRY by Edward Leida

CRY by Edward Leida